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What the TAG Team Can Do For You

The Attractions Group is a sales & marketing support team specializing in business to business development for activities and attractions within the travel space. We help bring your products to market, build brand awareness, and build steady streams of revenue for your business.

Building Brand Awareness

  • One-on-one meetings with domestic and international travel buyers
  • Presentations at trade shows & sales missions
  • Social media and email campaigns
  • Itinerary creation and inclusion for tour operators


This is done on an annual cost-share basis, saving you thousands of dollars in travel and marketing expenses.


Currently, we attend trade shows and sales mission across the US, Canada, and Mexico with plans to increase our presence in the UK, Europe, and Latin American-based shows.

Areas of Expertise

Sales Representation

Sales Representation

Sales Representation

Travel Trade Shows and Sales Missions are annual industry events that bring together members of  the tourism industry to introduce and discuss their activities, experiences, restaurants, hotels, etc., to other industry professionals who are planning future travel. 

 

TAG opens the door by introducing your product to key industry buyers. We identify, qualify, and in some cases quantify, the domestic & international buyers that align with your product, and then provide you with a thorough list of your own company's leads. In turn, your sales team will follow-up on the leads generated from the shows and work to continue promoting and selling your experiences.

Wholesaler/Receptive

Sales Representation

Sales Representation

Expanding your distribution network and improving your online distribution strategy will greatly benefit your brand awareness, discoverability, and increase your overall revenue.  Partnering with a travel wholesaler provides a valuable channel for reaching a wider audience and increasing bookings.


TAG's role as a wholesaler is unique in the sense that we do not work directly with travelers in the marketplace. Instead, we are able sell tour products to retail travel agencies and additionally, we work with inbound tour operators to manage specific details of itineraries. As a B2B travel wholesaler, TAG will help create all-inclusive packages for travelers to book. 

DMC

Sales Representation

DMC

A DMC is a strategic partner that provides essential support and logistics planning for event management, tours, activities, attractions, dining, transportation entertainment, and more, based on the needs of each individual client.


TAG acts as a  Destination Management Company (DMC) on behalf of event planners & meeting professionals as well as those seeking information and sales support for FIT and leisure travel.  We are instrumental in the creation of customized itineraries within in a destination and a professional travel & tourism services company specializing in local expertise, resources, and booking support.  

Meet The Team

Jacquelyn Payne Founder Owner Red Lion Global Red Lion Travel Group The Attractions Association

Jacquelyn Payne

Jacquelyn Payne

Jacquelyn Payne

Owner

President/CEO Red Lion Global

Domestic & International


 With over 25 years of experience in the travel & tourism industry, Jacque opted to put her sales & marketing expertise, plus her passion for networking, to work.


Jacque works closely with buyers and sellers of experiences in destination markets across the US and Canada.


She currentl

Owner

President/CEO Red Lion Global

Domestic & International


 With over 25 years of experience in the travel & tourism industry, Jacque opted to put her sales & marketing expertise, plus her passion for networking, to work.


Jacque works closely with buyers and sellers of experiences in destination markets across the US and Canada.


She currently resides in Sun City, Arizona; however, Jacque is always on the go, traveling on behalf of any 1 of her 3 companies, looking to make those necessary connections! 

Contact

Bruck

Jacquelyn Payne

Jacquelyn Payne

Trade Trade Sales

Co-Owner, Dreamweaver Tours, LLC

Domestic & International

  

Born and raised in Kenai, Alaska, Bruck is a proud new member of the sales team with The Attractions Group. Native American - Athabaskan, Bruck enjoys everything connected to the great outdoors. His favorite "go to" is hiking and seeking out wildlife at the Valley 

Trade Trade Sales

Co-Owner, Dreamweaver Tours, LLC

Domestic & International

  

Born and raised in Kenai, Alaska, Bruck is a proud new member of the sales team with The Attractions Group. Native American - Athabaskan, Bruck enjoys everything connected to the great outdoors. His favorite "go to" is hiking and seeking out wildlife at the Valley of Fire.


Given his passion for adventures and experiences that feature local and indigenous cultures, cuisines, and experiences, Bruck jumped at the opportunity to co-found Dreamweaver Tours.

Contact

Collectively TAG holds the following memberships:

Las Vegas Territory A Division of Travel Nevada
U.S. Travel is the national organization representing & advocating for the travel industry.
Insights, Community, Connections, & Events for creators & sellers of activities, tours & experiences
Peer and expert support in all the areas needed to grow a travel business.
an open API standard initiative for the experiences industry

Copyright © 2023 The Attractions Group - A division of Red Lion Global - All Rights Reserved.

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