Domestic and International sales missions are a critical platform in which a travel company expands their reach to their target demographic. During these missions, The Attractions Group meets with tour operators, travel professionals, incentive and meeting planners, airlines, and media at a variety of planned events and functions. Group presentations and one-on-one meetings also occur, and usually include additional networking opportunities. Sales missions are most appropriate for travel suppliers who are actively doing business within the host market. Currently TAG attends sales missions around the US, in Canada, and Mexico, in conjunction with Las Vegas Territory and Travel Nevada.
A trade show is an event held to bring together members of the travel industry to introduce and discuss their experiences, restaurants, hotels, etc., to other industry professionals or members of the general public who are planning future trips. These trips may include honeymoons, family vacations, conventions/business trips, and so much more. Each year The Attractions Group attends shows that are responsible for spotlighting travel around the US & Canada, connecting both domestic & international buyers with the various suppliers we represent.
There are MANY reasons why attending these events are important!
First, attending trade shows as an exhibitor is greatly important to a business’s marketing mix, whether you’re a multimillion-dollar corporation or a small business just trying to get your foot in the door. Companies need to think outside the box when it comes to brand awareness and exposure, as well as tapping into their target audience.
Second, your target audience is right in front of you! You can now introduce them to your product and show them your unique value – that is, what makes your company different and why they should book with you and not your competition. These shows offer you a platform to foster and maintain a solid relationship with your customer instead of cold-calls, emails, and social media ads. While advertising & marketing is typically the way to direct the customer to your store or website, a good majority of the sales process can be done, in person, on the trade show floor.
Third, ROI - those three little letters are actually bigger than you think! Branded events and trade shows are important because they have a huge influence on consumers’ intent to purchase goods. Did you know that from the 2023 Go West Summit alone, an estimated $27.2 million in business revenue will be generated over the next 18 months? That's nearly $4 billion generated in the 35-year history of this specific trade show! In addition, the US Travel Association's annual IPW - the largest US-based international trade show - has generated more than $5.5 billion in future travel with it's show, which boasts nearly 6,000 attendees per year.
The founders of The Attractions Group realized that many suppliers are simply priced out of attending travel trade shows themselves. We created a low-cost, yet cost-effective way, for suppliers to increase their brand awareness, generate sales leads, and increase their overall revenue, all without having to break the bank to do so.
DID YOU KNOW: The estimated registration costs for 3* of the top 10 shows in 2024 will cost nearly $15,000? That doesn’t even include travel expenses for air + hotel to attend the shows plus trade show booth costs and shipping, etc., for just one employee!
The Attractions Group has a combined 30+ years of experience in sales & marketing within the travel industry, and nearly that many years of experience in attending the best domestic and international travel trade shows in the travel sector. With the varying costs in registration, plus the fluctuating prices of travel expenses themselves, we created a way for companies to share in the cost of these shows while still propagating the global exposure they deserve.
* Go West Summit, RTO Connect Spring, IPW
Unfortunately, there are no magic crystal balls that give businesses the ability to assess the probability or levels of ROI.
While ROI as a specific dollar figure is not something that anyone can guarantee, TAG can guarantee increased brand awareness and global exposure for your company - which in turn increases your lead generations for increased sales and revenue.
Our represented clients understand the value of teamwork to increase their revenue from the trade shows. We open the door by introducing your products to the buyers. We will identify, qualify, and in some cases quantify, the domestic & international buyers that align with your product, and then provide you with a thorough list of your own company's leads. In turn, your sales team will follow-up on the leads generated from the shows and work to continue promoting and selling your experiences. Staying top of mind with your customers will be the key to generating that highly coveted ROI!
As with any business, there are lots of words and acronyms thrown around that can make understanding a simple process very complex. TAG has created a living resource document that can help you navigate your way through the tourism industry.
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